My work with training businesses.
Each case study shows what I found, what I changed, why I did it in that order, and what happened. Where I don't have verified numbers yet, I say so instead of guessing.
Named projects
Fast Prep Academy
UCAT, LNAT and Digital SAT preparation. I traced where visitor intent was getting lost between ads, landing pages and tracking, and fixed it in order of impact.
Read the case study →Mentriq Overseas Education
A study-abroad consultancy. I restructured the website, landing pages and SEO foundation so students could find answers and enquire.
Read the case study →Other work, summarised
Shorter summaries of projects that aren't written up as full case studies.
A software training institute
Counsellors were calling every enquiry cold. I added an automated scoring layer that ranked enquiries before they reached a counsellor.
A study-abroad consultancy
Intake-season leads went cold within days, especially over weekends. I set up instant responses and a planned follow-up sequence.
What every case study covers
What I found
The gaps I saw when I reviewed the business's ads, website, enquiry handling and tracking.
What I changed, and why
The fixes, and the reasoning behind the order I made them in.
Result and lessons
What changed, the numbers where I have verified data, and what the project taught me.
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