Digital marketing for coaching centres and test-prep businesses.
I help coaching and test-preparation businesses get more admissions around every exam cycle. I build a landing page and campaign for each programme, time them to exam dates, and track which programme and campaign bring admissions.
Where coaching admissions slip away
Coaching demand follows the exam calendar. Miss the window and the students have already joined somewhere else.
Demand comes in short, sharp peaks
Most students decide in the weeks around exam dates and results. Campaigns that start late, or run evenly all year, miss the peak.
Every programme's ads go to one page
Each exam has its own students, questions and timelines. Sending every ad to one general page loses the student who wants one specific programme.
Students and parents both decide
The student wants to know about the teaching and results; the parent wants fees, schedule and track record. Pages that speak to only one lose the other.
Demo classes are booked but not attended
Without reminders, many students who book a demo class never show up, and nobody follows up.
No idea which programme's ads work
Without tracking per programme, budget can't move to the exams and campaigns that actually bring admissions.
My Growth System for a coaching business
The same five stages, set up around programmes, exam dates, students and parents.
How the Growth System works →Attract
A campaign for each programme, timed to exam dates and results, with search visibility for each exam.
Capture
A landing page for each programme with the syllabus, schedule, faculty, fees and a demo class or counselling offer, written for both students and parents.
Qualify
Questions on exam, target date and current preparation, so counsellors call the students closest to joining first.
Follow up
Instant replies, demo-class reminders, and follow-up for students who booked a demo but didn't attend.
Convert
Demo class, counselling with the student and parent, enrolment, with admissions tracked by programme and campaign.
A test-prep project
Coaching businesses ask me
How can a coaching centre get more admissions?
Give each programme its own landing page and campaign, time them to exam dates, and follow up quickly with both students and parents. Remind students before demo classes, and track admissions by programme so budget goes where it works.
When should coaching institutes run ads?
Before and around the times students decide, such as exam dates, results and new batch starts. I build each programme's campaign calendar from its exam cycle and your own enquiry data.
How do I reduce demo-class no-shows?
Confirm the booking instantly, send reminders before the class by WhatsApp, and follow up the same day with anyone who missed it, offering another slot.
Be ready before the next exam cycle.
Book a Growth Assessment and I'll show you where your programme enquiries are slipping away.