Digital marketing for overseas education consultants with long decision cycles.
I help study-abroad consultancies get more student enquiries and keep them warm until they decide. I plan campaigns around intakes, build country and course pages that answer students' real questions, and set up follow-up that runs for weeks, not days.
Where study-abroad enquiries go cold
Studying abroad is one of the biggest decisions a family makes. The marketing has to respect how slowly and carefully that decision happens.
Students take weeks or months to decide
Most follow-up stops after two or three calls. The student decides months later, often with whichever consultancy stayed in touch.
Families check credibility before they enquire
Parents and students read the website closely. Vague pages that don't answer questions about eligibility, costs and timelines lose them quietly.
Campaigns ignore the intake calendar
Spending evenly across the year wastes budget in quiet months and runs short when students are actually choosing.
Weekend and evening leads wait too long
Students research after college or work. An enquiry that waits until Monday has often gone cold.
Counsellors are overloaded when it matters most
In peak season, counsellors can't call everyone properly, so serious students and casual browsers get the same rushed treatment.
My Growth System for an overseas education consultancy
The same five stages, set up around countries, intakes, families and long decisions.
How the Growth System works →Attract
Google, Meta and SEO planned around intakes, with campaigns by country and course instead of one general study-abroad campaign.
Capture
Country and course pages that answer eligibility, cost, timeline and test questions, with a clear next step such as a free counselling session.
Qualify
Questions on target country, intake, test status and budget, so counsellors know who is ready this intake and who is planning for the next one.
Follow up
Instant replies at any hour, then a long WhatsApp and email sequence with deadlines, test dates and useful updates, so leads stay warm through the cycle.
Convert
Counselling sessions, a meeting with parents when they're part of the decision, and cost per admission tracked by source.
Overseas education projects
Mentriq Overseas Education
I rebuilt the website structure, country and programme pages and SEO foundation so students could find answers and enquire.
Read the case study →A study-abroad consultancy
Intake-season leads went cold within days, especially over weekends. I set up instant responses and a planned follow-up sequence.
Overseas education consultants ask me
How can overseas education consultants get more student enquiries?
Run campaigns by country and course around each intake, send them to pages that answer eligibility, cost and timeline questions, and reply to every enquiry within minutes, including evenings and weekends.
How do I keep study-abroad leads warm for months?
Plan follow-up for the whole decision cycle, not just the first week. Give each lead a status and a next step, and send useful updates such as deadlines and test dates by WhatsApp and email, with a counsellor call when the student is ready.
Is SEO worth it for a study-abroad consultancy?
Yes, if the pages behind it are good. Students search detailed questions about countries, courses and costs, and well-structured pages that answer them keep bringing enquiries without paying for every click.
Should parents be part of the marketing?
Often, yes. When parents are paying or deciding, the website and follow-up should answer their questions too, such as costs, safety and outcomes, and the counselling step should include them.
Get ready for your next intake.
Book a Growth Assessment and I'll show you where your study-abroad enquiries are going cold.